THE COLOR OF THE YEAR ACCORDING TO PANTONE: LIVING CORAL

During these last 20 years, Pantone has chosen the Color of the Year. Pantone has revealed the new Color of the Year 2019: PANTONE 16-1546 Living Coral.

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During these last 20 years, Pantone has chosen the Color of the Year. Pantone has revealed the new Color of the Year 2019: PANTONE 16-1546 Living Coral.

Intense and soft, this tone provides the “authentic energy of nature, and has come to offer comfort and optimism in an environment of constant transformation”. According to Pantone explain, Living Coral is an answer, a colorful reaction to “the onslaught of digital technology and social networks, increasingly integrated into our daily lives ». Looking for an authentic experience that can reinforce the connection and intimacy, PANTONE 16-1546 Living Coral appears, a sociable color, full of life, optimism and joyful activities ».

«A coral, animated and vital tone that bets for life, with golden shades that add energy and dynamism with a
touch of softness», says. Living Coral, it is a warm and vibrant color that unites the classic with the technological, with the electric. In other words, PANTONE 16-1546 Living Coral is the tone that will define a hectic year full of changes.

For 20 years, Pantone’s Color of the Year has gained influence on the development of products and purchasing
decisions in multiple sectors, such as fashion, interior decoration, and industrial design, as well as packaging and graphic design.

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